Pinfluence: The Complete Guide to Marketing Your Business with Pinterest by Beth Hayden (John Wiley & Sons)
Pinterest, the rapidly growing social networking site that allows users to post and share images and videos on “pinboards” (a collection of “pins,” usually with a common theme), is providing businesses and savvy entrepreneurs with a new platform to market their products and services. And, as with any new platform, learning what works best and what doesn’t when it comes to marketing can be a challenge. Pinfluence is a complete guide to Pinterest marketing that will teach you how to effectively raise awareness for your brand, product, or service, drive traffic from Pinterest to your website, and connect with current and potential customers.
Pinfluence is for anyone who wants to join the likes of companies like Whole Foods, Gilt, West Elm and others, and harness the marketing power of Pinterest to grow their business.
“My excitement about marketing opportunities with Pinterest, the hot new property on the social media scene, was tempered with overwhelm about how to actually use the darn thing. Thank goodness Beth Hayden created this clear, useful and pragmatic guide to help business owners tap into this bustling, vibrant and lucrative market. I am hooked!”
– Pamela Slim, author of Escape from Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur
“Beth Hayden has written the definitive guide to Pinterest for real-world businesses. If you’re unclear on how to turn Pinterest from a time-waster to a valuable business tool, you need this book.”
– Sonia Simone, Copyblogger Media